Having the right kind of conversations with your market can make or break your business. And in our case, these conversations with DTC brands are crucial to building a product that makes operators’ lives easier.
In this episode, you’ll find out what the industry’s common struggles, challenges, and trends are, including:
““What you did last year, is not what you intend to do this year. And it [historical data] does not give you the full picture to simply feed in data and expect that output to be completely and a hundred percent accurate. You can then log into our planning features and really get granular on what is occurring in your business, what's planned coming up, and what growth targets you're hoping to reach.”Martina Vancena, head of growth at Cogsy
Martina Vancena, Cogsy’s head of growth, spends a lot of time interacting with DTC brands and learning from them.
In her conversations, she has explored the most common patterns, DTC trends, and challenges DTC brands face. This allows her to provide invaluable insight into how Cogsy can better serve clients and build a better product.
Before joining Cogsy, Martina worked in ecommerce partnerships since 2018. During this year, she established several partnerships at Loop. In 2020, she was already leading the partnerships team at Octane AI, a marketing platform for Shopify stores.
Cogsy is the demand planning tool offering DTC retailers predictable inventory management in an unpredictable world.
With it, get a godlike view of your stock levels, restock needs, incoming purchase orders, and upcoming marketing events. All in one place. Plus, forecast demand with pinpoint accuracy (up to 12 months out) so you can stock up accordingly.
You can even run “what-if” scenarios to identify your best-case, worst-case, and most profitable inventory strategies. That way, you avoid expensive mistakes (like stockouts and excess) that keep you from reaching your revenue goals.
In today’s episode, Martina shares some of the most common trends and challenges DTC brands face. Here are the highlights: