Empowering retailers to operate (and scale) with 100% certainty
Economies of scale is a great academic idea that few ever achieve. Prioritizing growth at all costs has seen more brands fail than the handful of success stories we can point to. The truth is that the best ecommerce brands do not grow haphazardly. They don’t over-extend themselves with unfavorable debt, high CAC, and sub-par ROAS. Especially not in the slight hope that long-term LTV eventually fixes their unit economics. Nope – they keep the various metrics in beautiful tension as they balance growth and risk, immediate priorities, and long-term financial reward. The best ecommerce brands smartly and proactively navigates the market. And they do it with a combination of data-driven precision and artist-like creative execution. They prefer economies of better versus the alternative: Gambling on their ability to eventually get the kind of scale that creates escape velocity. (This is akin to only giving Van Gogh a house painter's roller brush and expecting TheStarry Night.)