With ad spend at an all-time high, chasing short-term profits only gets your retail brand so far. That is unless you master the art of customer value optimization (CVO).
CVO is a strategic approach that aims to enhance every stage of the customer journey, ultimately building strong, long-lasting customer relationships and generating maximum ROI.
Fortunately, Valentin Radu, founder and CEO of Omniconvert, after 16+ years of experience, discovered the CVO methodology that has now unlocked growth for 100+ ecommerce brands, including Samsung and Avon. And today, on The Checkout, Valentin walks you through this methodology for free.
Tune in to this episode and learn:
Plus, get a sneak peek into Valentin’s newest book, The CVO Revolution.
““The faster you experiment and the faster you eliminate possible hypotheses for growth, the faster you become way more profitable and achieve scalability. ”Valentin Radu, founder & CEO of Omniconvert
Valentin Radu is the founder and CEO of Omniconvert, a tool that allows online marketers to turn one-time buyers into lifetime customers. He is also the founder and instructor at CVO Academy, where he coaches ecommerce retailers on how to sustainably scale their brands.
Before Omniconvert, Valentin founded Pint.ro, one of Romania’s largest online car insurance companies with 250,000+ customers.
After learning the ins and outs of customer lifetime value and optimization strategies, Valentin sold that company and launched Omniconvert.
Omniconvert helps data-driven marketers understand, segment, convert, and retain customers. The software provides brands with insights into their customers’ buying behavior. With this information, marketing teams can turn one-time buyers into lifetime customers.
With Omniconvert, DTC brands can create meaningful customer experiences throughout the entire customer journey, from acquisition to retention.
In today’s episode, Valentin delves into using your data to drive customer value optimization. Here are the highlights: