Modern shoppers want everything faster, more personal, and more convenient. That means faster sites, customized shopping experiences, and a seamless shopping journey across multiple touch points. Composable commerce addresses these challenges by offering a solution that allows brands to select the most appropriate commerce components and combine them to meet their unique needs.
In this episode, Gavin Ballard, founder and CEO of Disco Labs, explains how composable technology can optimize operational efficiencies and create personalized customer journeys.
Gavin’s experience building technology stacks for billion-dollar companies such as HarperCollins, Four Seasons, and JB HiFi has taught him that high revenues don’t necessarily mean complex operations. The key is to use business-centric solutions tailored to address specific business needs.
Tune in to this episode and learn:
““As anyone running a small business would know, one of the biggest resources you have is time, so if you’re hiring someone who is optimizing for that, that’s gonna be a big win completely.”Gavin Ballard, founder & CEO of Disco Labs
Gavin Ballard is the founder and CEO of Disco Labs, a leading Shopify Plus Partner. Disco Labs focuses on developing custom Shopify applications to meet the needs of some of the platform’s largest merchants. He’s the author of The Definitive Guide To Shopify Themes and a number of popular Shopify frameworks like Bootstrap For Shopify and Cart.js.
Connect with Gavin on: LinkedIn | Twitter
Disco Labs is a world–leading Shopify Plus Partner specializing in custom software and integrations for Shopify Plus merchants. Gavin founded it in 2013 after realizing the engineering skills he was applying to his online store were valuable to others.
Since then, they have built some of the most complex projects in the Shopify ecosystem, building back-end functions for billion-dollar businesses like HarperCollins, Four Seasons, and JB HiFi.
Disco Labs focuses on building innovative experiences and solutions for large merchants via the Submarine platform, primarily around subscriptions, presales, tokenization and crowdfunding.
Learn more about Disco Labs on: LinkedIn | Website
In today’s episode, Gavin breaks down the complexity behind composable commerce and how brands can leverage a flexible tech stack to reinvent the entire customer experience. Here are the highlights: