Today’s consumers want their needs met quickly, personalized to their tastes, and delivered with the utmost convenience. These high expectations have placed businesses under pressure to adapt and cater quickly to their customer’s ever-evolving demands. With a composable commerce solution, ecommerce brands can meet these expectations by choosing the most appropriate commerce components and combining them to suit their unique needs.
Just like how you can mix and match different pieces of a puzzle to make your own unique picture, composable commerce allows businesses to mix and match different parts of an online store. This way, businesses can create a store that fits their specific needs and makes shopping easier for their customers.
In this episode of The Checkout, Gavin Ballard, founder and CEO of Disco Labs, explains how you can optimize your operational efficiencies with composable technology.
For context, Gavin is the leading expert on composable commerce. He’s built technology stacks for billion-dollar companies (including HarperCollins, Four Seasons, and JB HiFi). And he’s learned that high revenues don’t necessarily mean complex operations along the way.
Tune in to hear:
““As anyone running a small business would know, one of the biggest resources you have is time, so if you’re hiring someone who is optimizing for that, that’s gonna be a big win completely.”Gavin Ballard, founder & CEO of Disco Labs
Gavin Ballard is the founder and CEO of Disco Labs, a leading Shopify Plus Partner that focuses on developing applications to meet merchant’s needs.
His background as a software engineer allowed him to work with all sorts of platforms, frameworks and languages. In 2013, he realized that the engineering skills he was applying to his own online store were valuable to others and decided to start Disco Labs.
Disco Labs is a leading agency specialising in custom software for Shopify Plus merchants.
Since launching in 2013, Disco Labs has focused exlusively on building custom software for large Shopify Plus merchants. And they’ve helped some of the world’s largest brands (namely, HarperCollins, Four Seasons, and JB HiFi) streamline their online operations.
And in 2023, Disco Labs launched Submarine. Submarine provides the APIs, tools and documentation that merchants need to build tailored experiences on top of Shopify Plus and drive growth.
Disco Labs focuses on building innovative experiences and solutions for large merchants via the Submarine platform, primarily around subscriptions, presales, tokenization and crowdfunding.
In today’s episode, Gavin breaks down the complexity behind composable commerce and how brands can leverage a flexible tech stack to reinvent the entire customer experience. Here are the highlights: