There’s nothing sexy about selling “pubic hair oil.” David Gaylord, co-founder and CEO of Bushbalm, learned this quickly after launching the bikini line skincare brand 7 years ago.
But fast-forward to today, Bushbalm is pulling in $9m in sales annually.
In this episode, David delves into the intricacies of launching, testing, at times failing, and scaling a successful bikini line skincare company. Tune in and hear:
““The number one investment I tell people to not waste their time on (and everyone does) is fidgeting on your site… just talk to people and see what works and why. Spend time on other channels, other audiences, other angles, [but] don’t fidget because it’s probably not gonna do much.”David Gaylord, co-founder & CEO of Bushbalm
David Gaylord, co-founder and CEO of Bushbalm, a bikini line skincare brand, gained a decade of retail experience from working in his family’s hardwood flooring business from a young age. He even helped his father launch an ecommerce channel for this business during the lumber industry crash.
In 2015, David joined Shopify to learn more about ecommerce and digital marketing. There, he worked for nearly 8 years, working his way up to Operations Lead. And while working at Shopify, he met his colleague and future co-founder, Tim Burns.
During his honeymoon, Tim discovered that his beard oil could be used for more than just facial hair care. This led to the idea of creating a skincare brand for people’s more intimate regions. To most of their friends, this was nothing more than a hilarious honeymoon story, but David had the vision to turn a weird idea into a business with no competition. True enough, what started as an exciting, yet (as David jokes) odd side hustle has grown into an 8-figure skincare giant.
Bushbalm is a skincare brand that focuses on the bikini line. Their clean, plant-derived product lines combat common (and often taboo) problems, including razor burn, ingrown hairs, dark spots, and itchy pubic hair.
Approved by medical experts and loved by estheticians, Bushbalm products care for women’s most intimate areas so that they can feel confident in their skin.
In this episode, Gavin shares the strategies and lessons he learned from bootstrapping and scaling Bushbalm. Here are the highlights: