Put garbage data in; get garbage insights out. And unfortunately, that’s what most DTC brands have to work with: garbage insights.
We get it – tracking your product data is (more often than not) a hot mess. Luckily, Cogsy just dropped 2 features that’ll clean up your product data.
Meet the improved product views and new product syncing feature.
With these features, you’ll wildly improve your product data accuracy. That way, you only surface high-value insights that’ll actually help your brand operate more efficiently. Here’s how.
The new product views redesign how you visualize your SKU catalog on the back-end. For instance, you can now see that data in a list, by category, or as a heatmap.
This offers much more flexibility for managing this data and pulling actionable insights (a total game-changer as your catalog grows).
With our improved product views, you can:
With the new product views, get long-term, granular inventory clarity with detailed 12-month forecasts in the heat map view. You can then use those forecasts to take smarter actions that reach your most audacious revenue goals, including demand forecasts for a new product.
How exactly? Increased clarity around your inventory needs inherently means more inventory visibility and control. So, you can understand:
Knowing what share of your revenue comes from each SKU, you can better allocate your resources.
For instance, how much safety stock do you really need for a SKU that only contributes 1% of your annual revenue?
Likewise, can you afford to be sold out of your best-performing product for a few days next month? Or should you pay extra money on air freight to ensure its replenishment shows up on time?
The new product views have those answers (and more).
Get a holistic diagnostic of your future inventory health with the new heat map view.
You can also group products by category (you’ll need to first set these categories) to see how specific product lines are doing. Or as a list to see how particular SKUs are doing.
That way, you can quickly pinpoint where your operational plan breaks down in the next 12 months. And you can quickly react to immediate risks or proactively get ahead of your inventory levels.
Most brands store product data in a few different places. Several Shopify stores, Amazon, a proprietary system, etc. It’s chaotic, to say the least.
With the new product syncing feature, you can connect data streams from different sources to unlock deeper insights and take smarter actions. How? By wrangling all this product data into 1 platform, then merging duplicate SKUs to add clarity to your data.
With the new product syncing feature, you can:
The new product syncing feature ensures all your data (sales history, metadata, and more) is collected in a single source of truth. Sync inventory data between multiple sources in real-time.
That way, you don’t have to hunt down the inventory data you need (likely losing some key points along the way) to get a complete picture of a product’s performance.
Unless all your data on a product is connected in 1 place, you’ll never truly know how that product is doing (or did). And as a result, accurate inventory forecasting becomes impossible.
The biggest causes of disconnected data? Changing SKU IDs or having unique IDs for the same product in different data sources.
Luckily, with the product syncing feature, you can clean up this data in seconds.
Simply merge those SKUs (if you have unique IDs for the same item) or map them (if you have multiple iterations of a product). That way, you can gauge the demand for your product and optimize your purchase orders (POs).
Have products spread across different platforms, Shopify stores, or systems? You can now sync your data between multiple SKUs, making it easy to keep track of your inventory.
You can even assign a primary data source (such as Shopify). Then, specify how you want to count inventory quantities from other sources. For instance, you can either:
In other words, radically boost your inventory accuracy, so you can finally feel confident in what your data is telling you.
Good data in, great insights out. And with these 2 new features, cleaning up your product data (and keeping it that way) has never been easier.
Product syncing and improved product views are available to all Cogsy merchants and are ready to use in your accounts. If you need any help getting started, we’re here to help!
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