DTC brands have had an interesting last two years. Some experienced their best moments, while others weren’t so fortunate.
Amanda Schutzbank, co-founder and general partner of Willow Growth Partners, has uncovered the secrets and best practices that got many of these brands to succeed in difficult times.
Our host Adii Pienaar sits down with Amanda to discuss some of those best practices and what early-stage brands should keep in mind when seeking investment. Tune in as they discuss:
““Brands could be a huge billion dollar outcome, but they shouldn't be forced to be ”Amanda Schutzbank, co-founder & general partner at Willow Growth
Amanda Schutzbank, co-founder and general partner at Willow Growth partners, has spent almost a decade investing in and supporting transformative consumer brands.
Before Willow, Amanda was an investor at Amplify, a Los Angeles-based pre-seed venture capital fund. She was also Vice President at Primary Venture Partners, where she focused on the ecommerce sector.
At Primary, she built one of the most renowned portfolio support platforms in New York. Her portfolio companies leveraged this platform for operational advice, mentorship, board seats, and recruiting.
Having been an operator herself, she leverages her operational experience to add immediate value to her portfolio companies. That’s because she’s passionate about what comes after the check.
With a founder-first approach, Willow presents itself as the right early-stage capital for transformative consumer brands viewing every investment they make as a true partnership.
Willow invests in and supports a diverse group of founders building tomorrow’s iconic brands (including Coterie, Lalo, and TomboyX).
In today’s episode, Adii Pienaar and Amanda Schutzbank talk about the state of consumer brands. Plus, they try to predict what the next 12 months will hold (including financing strategies and the key growth metrics that matter to founders and investors). Here are the highlights: