Before omnichannel retail came about, Cameron McCarthy, co-founder and CEO at WeStock, went door-to-door selling chocolates to independent retailers. As a result of that experience, he learned how to overcome the big challenges in retail and accelerate business growth.
In this episode, Cameron and Cogsy CEO Adii Pienaar double down on today’s best practices for operating multichannel. Plus:
““If you're not testing how your product does in retail from day one, it's gonna be really hard for you to go into retail down the line. You need to understand what resonates, what doesn't. Do demos work for you? Do promotions work for you? What's your sales pitch in the store? I would just test and iterate on that day one because you really wanna put together that retail plan that you can take to other regions and expand nationally.”Cameron McCarthy, co-founder & CEO at WeStock
Cameron McCarthy is the co-founder & CEO of WeStock. He was previously the sales director for Delighted By Hummus. After expanding the brand to over 7,000 retail locations (including Target, Costco, and Walmart), he identified the crucial pain points in the retail industry.
His passion for retail and years of experience have made him an industry leader. You’ll often find him connecting with consumers, retailers, and brands through his weekly podcast — Honest Retail.
WeStock is the first crowd-stocking platform that enables brands to better understand and engage their customers. It has helped brands capture feedback, better understand customer buying habits, and open thousands of retail doors.
WeStock takes pride in its consumer-first approach to empowering subscribers, developing mutual relationships, and cultivating brand affinity.
In today’s episode, Adii Pienaar and Cameron McCarthy discuss current and upcoming multichannel trends in retail, including harnessing the power of qualitative feedback to accelerate growth. Here are the highlights: