21% of consumers who engage with shoppable videos make a purchase. On top of that, 35% of marketers using interactive videos have seen an increase in conversions and sales.
Brands have a big opportunity to increase customer engagement thanks to interactive videos. So, don’t miss this fascinating chat between our host, Adii Pienaar, and Claudiu Cioba, founder and CEO of Videowise, where they talk about:
“"There are multiple things that you can do with video that we're already seeing work, but the number one thing is actually adding it on your Shopify store the right way. So not just any way, but the right way."Claudiu Cioba, founder & CEO at Videowise
Claudiu Cioba is the founder and CEO at Videowise. For the past 14 years, he has led the product designer field, working with the like of Uber and PayJunction.
In 2021, he launched Videowise, his first data-driven video solution for the ecommerce industry.
His greatest passion is simplifying complex concepts and making them easy for consumers to grasp through video content.
Videowise is a video platform designed to help Shopify brands engage consumers with interactive shoppable video experiences. With Videowise, you can double site engagement, uplift conversions, and sell more — all in one place.
In today’s episode, Adii Pienaar and Claudiu Cioba discuss how videos fuel growth for direct-to-consumer brands. Here are the highlights: