Videowise’s Claudiu Cioba On How to 10x Customer Engagement

Discover the power interactive videos have to drive engagement and increase conversions for DTC brands.

21% of consumers who engage with shoppable videos make a purchase. On top of that, 35% of marketers using interactive videos have seen an increase in conversions and sales. 

Brands have a big opportunity to increase customer engagement thanks to interactive videos. So, don’t miss this fascinating chat between our host, Adii Pienaar, and Claudiu Cioba, founder and CEO of Videowise, where they talk about:

  • What’s happening with video in the DTC world
  • Shopify’s new partnership with Youtube and how you can use it to drive more sales
  • How live streaming, shoppable videos, TikTok, and UGC can be a growth engine for your brand

Tune in on: Apple | Google | Spotify

"There are multiple things that you can do with video that we're already seeing work, but the number one thing is actually adding it on your Shopify store the right way. So not just any way, but the right way."
Claudiu Cioba, founder & CEO at Videowise

Meet Claudiu Cioba

Claudiu Cioba is the founder and CEO at Videowise. For the past 14 years, he has led the product designer field, working with the like of Uber and PayJunction.

In 2021, he launched Videowise, his first data-driven video solution for the ecommerce industry. 

His greatest passion is simplifying complex concepts and making them easy for consumers to grasp through video content. 

Connect with Claudiu on: LinkedIn | Twitter

About Videowise

Videowise is a video platform designed to help Shopify brands engage consumers with interactive shoppable video experiences. With Videowise, you can double site engagement, uplift conversions, and sell more — all in one place.

Learn more about Videowise on: LinkedIn | Website

The Checkout episode 44 unpacks:

In today’s episode, Adii Pienaar and Claudiu Cioba discuss how videos fuel growth for direct-to-consumer brands. Here are the highlights:


How Shopify's integration with Youtube can benefit brands

  • Shopify brands can now integrate their online store with YouTube
  • With this integration, they unlock 3 new ways to sell: live streams, store tabs, and videos
  • “It’s great for those small type of brands that just wanna reach a broader audience and live stream on YouTube.”

Monetizing Youtube Shorts

  • Youtube will be monetizing Youtube Shorts soon, which is going to be a huge competition for TikTok
  • ”We’re seeing it on our Videowise platforms. YouTube shorts are being used more often by brands.”
  • You can technically repurpose the same content on TikTok, Instagram and Youtube Shorts to capture a wider audience

Is live video shopping right for your brand?

  • A successful live shopping video involves a lot: A proper production crew, budget, influencer, and commitment
  • For something live and interactive to be scalable, you need to do it over and over again

Making videos "shoppable" with Videowise

  • A shoppable video is an interactive video with a clickable area so you can actually purchase the product that’s listed in the video
  • You can turn any video content into a shoppable video, distribute it across your brand’s marketing channels, and track everything, including revenue

The real power behind shoppable videos

  • The true benefit is the increase in website engagement and the bump in conversion from this increase in engagement
  • “So the question is not if this works. The question is; how much can you increase your revenue with shoppable videos?”
  • Adii believes in the power of having one platform to aggregate all UGC content and turn it into a growth engine

Is your brand guilty of hope conversion?

  • Today, most brands put any video on their site in the hope that it will be successful. Claudiu calls this “hope conversion”
  • Even if some tools make your business more efficient, the bottom of the funnel of efficiency is saving you money which is ultimately making you more profit
  • “What I loved about ecommerce was the clear north star that this industry has, which is to make more money. It’s all about that conversion.”

Using videos to increase Black Friday conversions

  • Take advantage of videos by adding them on your Shopify store the right way
  • If you manage to build an amazing experience that drives engagement, you will ultimately  increase conversions
  • “My tip for BFCM is to try to keep people on your website. Try to keep people as engaged as possible on your site when you lead them there.”