Learn how to ensure predictable revenue by tracking, measuring, and increasing subscription retention.
Customer retention can drive predictable revenue growth, but how can you measure and act proactively to guarantee retention in a subscription-based business?
In this episode, Molly Duffy, director of product at Smartrr, and Cogsy CEO Adii Pienaar discuss strategies to increase retention in a subscription-based model. Tune in and learn about:
Plus, stick around until the end of their conversation as they announce a strategic partnership between Smartrr and Cogsy.
““I think that the easiest pitfall to fall into is thinking that if you just put a subscribe and save, buy-in on your PDP, it's gonna be this magic thing that just makes your business grow overnight, and that's definitely not the case. You have to really make sure that it makes sense and that you're setting it up in the right way.”Molly Duffy, director of product at Smartrr
Molly Duffy is the director of product at Smartrr. Before joining Smartrr, Molly acquired a wealth of data science experience at Amazon, Meta, and Instagram.
Connect with Molly on: LinkedIn
Smartrr is a subscription management tool for Shopify brands. With it, brands get a branded subscriber account experience, seamless recurring checkout, and flexible subscription management options.
Smartrr merchants increase customer retention and 5x their subscriber’s lifetime value (on average).
In today’s episode, our Adii Pienaar and Molly Duffy discuss essential strategies on how brands can drive stronger subscription retention. At the end of their conversation, they share more about an upcoming strategic partnership you need to know about.