Simple Modern found an unusual path to success. First, it focused on becoming Amazon’s #1 drinkware brand.
Now, they are driving demand in just about every retail channel. Hear Bryan Porter, co-founder and chief ecommerce officer of Simple Modern, spill:
“"Something that I think is under-talked about is just trying to optimize for a second purchase as much as the first purchase. The offer to the customer and the product market fit is the reason why they're gonna come back.”Bryan Porter, co-founder & chief ecommerce officer at Simple Modern
Bryan Porter is the co-founder and chief ecommerce officer at Simple Modern. With over 12 years of ecommerce experience, he oversees Simple Modern’s digital sales on DTC and Amazon.
Bryan strives to maintain a balance between pursuing growth for Simple Modern and nourishing his relationships with coworkers, family, and himself. And he defines success as living intentionally.
Simple Modern is more than Amazon’s #1 drinkware supplier. At the heart of their functional, stylish, and uniquely crafted coffee mugs, water bottles, and tumblers is their mission to “give generously.”
They design their products with customers’ busy days and lifestyles in mind. You can express yourself and be known by sharing a drink, engaging in conversations, and taking on adventures with their drinkware.
In today’s episode, Adii Pienaar and Bryan Porter crack the code to a successful launch on Amazon and inventory management strategies across multiple channels. Here are the highlights: