Paid acquisition remains one of the most popular ways to grow your business. However, as attribution challenges, automation, and limited transparency increase, it has become more difficult to generate meaningful ROI from these strategies.
In this episode, Andrew and our host Adii Pienaar discuss how brands can rise above the challenges and scale their paid marketing strategies to greater heights. Tune in to learn:
““There's such a big difference running different channels. You need to think differently about the other channel. Everything that made it work for social is not gonna work for search."Andrew Lolk, founder of SavvyRevenue
Andrew is the founder of SavvyRevenue and one of the top pay-per-click (PPC) experts in 2022. Previously, Andrew cofounded White Shark Media, an online marketing agency offering tailored PPC and search engine optimization (SEO) services to small businesses. There, he served as VP of PPC and CMO for 6 years. Now he uses his wealth of expertise to help savvy ecommerce stores profit with scalable PPC management.
SavvyRevenue is a PPC agency focused on scaling paid search for DTC ecommerce stores across Europe. They have a solid track record of scaling paid search programs, finding the right balance between pro-automation and pro-human insights. As Andrew founded SavvyRevenue, his goal was to create a different type of agency, emphasizing quality over growth.
In today’s episode, Adii Pienaar and Andrew Lolk discuss the emerging trends and challenges in paid ads. Throughout their conversation, they touch on how marketers can do better to scale ROI and achieve ecommerce success. Here are the highlights: