In this episode of The Checkout, we chat with Niki Shamdasani, co-founder of Sani, an Indian and South-Asian-inspired fashion startup.
Niki and her sister Ritika founded Sani Designs when they realized how disconnected they felt from their South Asian culture. Niki and Ritika were determined to bring their cultural identities together through a brand and help women everywhere channel the radiant energy rooted in South Asian fashion.
Niki takes us through their journey of growing Sani as a bootstrapped business—from their humble living room beginnings to making it on Rent the Runway to going viral on TikTok.
Catch the conversation wherever you listen to podcasts (Apple, Spotify, and Google Podcasts).