Meet Cody Plofker, Director of Ecommerce for Jones Road Beauty, a brand founded by the renowned makeup artist Bobbi Brown. Jones Road focuses on clean, strategic, and high-trade formulations.
In this episode of The Checkout, Cody takes us through his journey behind joining the team and his family at Jones Road. He gives us a backstage look at the biggest issues that arise after achieving what many brands look for — going viral on TikTok.
Tune in to our chat about the downside of astronomical growth in a fast-growing brand and some potential solutions for these challenges.