No retailer wants to fall behind, especially when it comes to new technologies that streamline everyday operations.
However, the rapidly evolving digital customer journey and the proliferation of ecommerce technology make it challenging for retailers to manage their tech stack effectively.
In this episode, Dylan Whitman, co-founder and CEO of Inveterate, and our host Adii Pienaar explore the impact of today’s evolving technology and ways for brands to remain competitive by focusing on people and great products.
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““I think that whatever is gonna win in DTC over the next five years, a lot of it doesn't exist yet. So yes, there are a lot of new tools coming out and new things that are nice to have. They may or may not actually drive value. It's hard to even know because everybody's claiming so much attribution and value. But I do believe also that we have to be open to what's next because that's how you end up falling behind.”Dylan Whitman, co-founder and CEO of Inveterate
Dylan Whitman is the co-founder and CEO of Inveterate. He is an experienced ecommerce operator and investor backing breakout companies like Grin, Gorgias, DaaSity, and Mayple.
He recognizes the importance of customer engagement while running BVA Commerce and is currently building a membership platform for retail brands.
Inveterate is reinventing customer loyalty by allowing sellers to deploy paid memberships on their storefronts. It is an unrivaled engine that drives a membership-driven, experience-based loyalty program that’s turnkey to implement. Customers pay a membership fee to join the program and then unlock exclusive benefits.
By creating a new loyalty category for Shopify merchants, brands can elevate their customer experience, increase buyer retention, and bring their brand promise to life.
In today’s episode, Adii Pienaar and Dylan Whitman, CEO and co-founder at Inveterate, explore crucial technology for retail brands and how embracing new trends can unlock growth opportunities this 2023. Here are the highlights: