Matt Mullenax was always shy about his (as he puts it) “severely bad skin.” For years, his acne scarred his confidence. (It didn’t help that one boss told him they had to send another less qualified representative because of his appearance).
This experience (unfortunately) is not unique. And with few effective and affordable skincare products available for men, Matt founded Huron.
Today, his clear skin and newfound confidence prove that his products work. And his story is a driving force in the brand’s insane growth.
In this episode of The Checkout, Matt shares how Huron built a customer-first experience built on vulnerability. Tune in to learn:
“"Whether it's communicating pain points, talking about the brand background, sharing our individual stories, or championing wins, I think people gravitate towards that [kind of vulnerability]."Matt Mullenax, co-founder & CEO of Huron
Matt Mullenax is the co-founder and CEO of Huron. Growing up with severely bad skin, Matt had an up-close-and-personal understanding of the shortcomings of men’s skincare products available on the market. That’s when he decided to create a premium skincare brand for men without the premium price tag.
Before focusing all his energy on Huron, Matt earned his MBA at Stanford and has spent several years in investment banking and private equity. He also spent the early days of his career at Bonobos, where he learned what it really means to build a brand around the consumer.
Huron is a men’s brand offering affordable, high-quality personal care products. One co-founder (Matt Mullenax) knew from personal experience about the struggles of growing up with skin issues. While the other co-founder (Matt Teri) built products for the world’s most prestigious brands.
In 2019, Huron’s co-founders teamed up to build a best-in-class product, knowing their complementary skills would help them reach their business goals. Together, they have scaled Huron to offer world-class products at down-to-earth prices. All while staying true to their mission “to create high-performing personal care to help you look out for the guy in the mirror.”
In this episode, Matt shares how their customer-first strategy has allowed them to create a show-stopping product experience that ensures high customer satisfaction. Here are the highlights: