Kelly Vaughn and Rhian Beutler are the co-founders of Govalo, a brand working on reinventing the digital gifting experience. Their Shopify plugin empowers brands to offer customized gift cards and for customers to send them directly to their intended recipient.
As two veterans of the Shopify ecosystem, Kelly and Rhian carry over two decades of combined experience. And when they saw early indicators of gift card resurgence, they joined forces to improve the way brands can leverage the asset.
Before Govalo, both Kelly and Rhian saw success with other Shopify-centric ventures. Kelly founded and scaled The Taproom, a Shopify Plus agency. And Rhian founded Ventovv, a successful Shopify app company.
In this exclusive interview, Kelly and Rhian break down how gift cards are a viable tool that every merchant should be taking advantage of right now. Plus, they outline how your brand can leverage this tool in your marketing and operational strategies to reap the biggest benefits.
Catch the conversation wherever you listen to podcasts (Apple, Spotify, and Google Podcasts).