Having sources of truth, systems of record, and ERPS are only useful if they help you make a decision.
But how do you align your data strategy with business objectives? How do you stitch these systems together to generate ROI for your brand? For the answer, we turned to Nate Poulin, COO of Feat Clothing and experienced advisor to digitally native vertical brands.
Join Nate and our CEO, Adii Pienaar, in this insightful and transformative conversation as they deep dive on:
““I think maximizing your margin and not trapping operational dollars in your inventory are really key abilities that you need to build as a business early on. And it requires discipline, focus, and attention. You're not always gonna get it right.”Nate Poulin, COO of Feat Clothing
Nate is an experienced operator and advisor for digitally native vertical brands. Early in his career, he spent time with Michael Kors before joining well-known brands Bonobos and Outdoor Voices. He is currently COO at Feat Clothing.
Feat rightfully calls itself the most comfortable athleisure clothing in the world. Since 2015, the brand has expanded its clothing line from hoodies to activewear and house clothes, all designed and made with its signature softest Buttery Blanketblend fabric.
They take pride in cultivating a community where people of all shapes, sizes, and ethnicities can feel comfortable in their own skin while shopping sustainably.
In today’s episode, Adii Pienaar and Nate Poulin geek about sources of truth, systems of record, first-party data, ERPs, and everything in between. Here are the highlights: