Jack Benzaquen is an 18 years CPG industry veteran and founder of Duradry, a solution for excessive sweating.
In this episode of The Checkout, our CEO and podcast host, Adii Pienaar, walks with Jack through his journey of bootstrapping the personal care brand. All while wearing multiple hats, raising funds, and building an effective team.
Jack shares some of the operational best practices that have helped him succeed, including:
““You need to spend 10% on your product and 90% on marketing, not the other way around. A great product without good marketing won't get anywhere.”Jack Benzaquen, founder & CEO at Duradry
Jack Benzaquen is a serial entrepreneur with more than 18 years of experience in the intersection of the DTC and CPG industries.
Jack is an angel investor, and after two exits in the CPG space, he founded Duradry.
Duradry’s beginnings go back to 2014, when after years of suffering from hyperhidrosis, he decided to do something about it — for himself but also to help everyone struggling with cases of excessive sweating.
As founder and CEO of Duradry, Jack is focused on building a successful and sustainable business — but it’s actually the real-life impact of the product he created that motivates him every day.
Duradry is a brand focused on anti-sweat and odor control personal care products that provide unbeatable all-day protection for men and women.
Highly recommended by dermatologists, Duradry’s hyperhidrosis deodorants cover a need that many people suffer (sweating excessively), a condition that can be uncomfortable and even embarrassing.
With Duradry, you can say goodbye to excessive sweating, so you can stay confident and perform your best all day.
In today’s episode, Adii Pienaar and Jack Benzequen uncover the best practices that have led Jack to succeed in a highly competitive space, the CPG industry. Here are the highlights: