After years of taking creatine supplements and diving into scientific research, Dan McCormick came up with an amazing product idea that could change the game. Fast forward to today, and he is about to launch the world’s first creatine gummy brand.
In this episode, Dan shares lessons and strategies that make it possible to:
““I think in today's world, in today's ecommerce, it's too expensive to continuously acquire customers and not monetize them over a long period of time. But with every other product, especially if it's a lower AOV product, you really need a strong subscription or repeat dynamics.."Dan McCormick, co-founder & CEO at Create Wellness
For the past years, Dan McCormick has built a wealth of experience leading the finance and operations for modern retail brands such as Parade and Away. Nowadays, he is Chief of Staff of Not Boring, a media and venture capital firm, where he produces content for the #1 newsletter on Substack, with over 115,000 subscribers.
Aside from writing about emerging brands and business trends, Dan is now the co-founder and CEO of his soon-to-launch company, Create Wellness. And he is trying to reverse Creatine stigma as a “fitness bro” vitamin.
Create Wellness is the world’s first monohydrate gummy that is tasty, convenient, and packed with pure creatine.
In today’s episode, Adii Pienaar and Dan McCormick discuss the journey of product development and operational strategies to a successful product launch. Here are the highlights: