Integrating online and offline customer experiences is a challenge but not an impossible one to solve for.
The difficulty lies in ensuring a smooth, frictionless experience across multiple channels while providing consistent customer experiences.
In this episode, Kait Stephens, co-founder and CEO of Brij, shares the best QR code strategies to help you better connect with your customers through online and offline experiences, including:
““What QR codes allow you to do is really connect that online and offline [experience], bring this digital content to your customers, and really iterate on the content that they're excited about, that they're resonating with in the same way that you would in the DTC world. You're constantly creating new content, iterating with what customers are responding to. Now you can do this from the product.”Kait Stephens, co-founder and CEO of Brij
Kait Stephens is the CEO and co-founder at Brij. She has worked in several fields, including retail investment and consumer technology.
Aside from her professional achievements, she also founded the Hark Society, a nonprofit with the mission of providing out-of-school activities to children in underserved communities.
As both an investor and a consumer, she is passionate about the future of omnichannel retail and making the world a better place.
Brij is a software platform that powers one-touch product registration and reorders by connecting brands to customers via a simple QR code scan.
Brij elevates the brand-consumer relationship by giving physical products enhanced digital experiences. Their goal is to improve how consumers engage with their favorite brands and the other way around.
In today’s episode, Adii Pienaar and Kait Stephensas discuss the best strategies for driving engagement and sales in omnichannel retail.