If you think running one business is tough, try scaling 6 consumer brands, 3 verticals, and hundreds of products. It’s surprisingly not that crazy, according to 365 Holdings, a holding company that owns and operates multiple retail brands.
In this episode, Kelcey Lehrich, co-founder and CEO of 365 Holdings, shares the unique operational strategies behind building profitable and sustainable multichannel brands, including:
““I would define thriving as having a durable and profitable future for the business. Durable means that there's a competitive advantage and a reason to exist. We know where to play and how to win. And profitable is just that the business makes money.”Kelcey Lehrich, co-founder & CEO of 365 Holdings
Kelcey Lehrich is the CEO and co-founder at 365 Holdings. His background in mergers and acquisitions (M&A) has created an environment of rapid growth. Meanwhile, his desire to ride the wave of cutting-edge digital marketing drives each of his acquired brands to new heights.
When he is not working in business development, Kelcey challenges himself through CrossFit, Rucking, Marathon training, and other endurance sports. But he enjoys spending time with his family the most.
365 Holdings is a vertically integrated holding company of DTC-centric brands, including Nicki’s Diapers, Vallery Food Storage, Cultures for Health, and Steel River Company.
Their strategy is to acquire, improve, and create a “forever home” for ecommerce businesses. How? By deploying best practices around digital marketing, ecommerce operations, and customer journeys through a vertically integrated shared services model.
They accomplish their goals by living a culture that embraces 365’s core values: Team and culture first, EQ over IQ, winners keep score, and relentless execution.
In today’s episode, Adii Pienaar picks the brain of Kelcey Lehrich on the ideal acquisition targets and strategies for growing profitable, sustainable brands.