Mark Riskowitz Of Caraway: The Ins & Outs Of A Successful Bundling Strategy
Mark Riskowitz, Head of Operations at Caraway, shares first-hand insights on the intricacies of developing an effective product bundling strategy.
Bundling can be a mystery to direct-to-consumer (DTC) brands. It can be difficult and perplexing. So, how do some brands make it seem so effortless?
In this episode of The Checkout, we welcome back Mark Riskowitz, Head of Operations at Caraway, who previously joined us on our first episode.
Caraway is one of the fastest-growing DTC brands these days. It launched in November 2019 after its founder, Jordan Nathan searched (without success) for non-PTFE or Teflon-coated products. Jordan decided to create his own, and now, Caraway has thoughtfully raised cookware standards.
Tune in to hear how a top brand like Caraway has become a master at effective bundling. Mark outlines the important factors and complexities to account for as you develop a bundling strategy— and how to work around them.
Join us as we delve into the intricacies of creating a sustainable product bundling strategy.
Catch the conversation wherever you listen to podcasts (Apple, Spotify, Google Podcasts, and more).
In this episode, we talk about:
- The easiest way to start your bundling strategy
- The operational considerations of virtual vs. pre-kitted bundling
- How product packaging can affect your bundling strategy
- How to manage bundles from an inventory perspective
Connect with Mark Riskowitz and the Caraway team:
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Head of Marketing at Cogsy · Writer and podcaster on personal growth, marketing and tech.
