Mark Riskowitz, Head of Operations at Caraway, shares first-hand insights on the intricacies of developing an effective product bundling strategy.
Bundling can be a mystery to direct-to-consumer (DTC) brands. It can be difficult and perplexing. So, how do some brands make it seem so effortless?
Caraway is one of the fastest-growing DTC brands these days. It launched in November 2019 after its founder, Jordan Nathan searched (without success) for non-PTFE or Teflon-coated products. Jordan decided to create his own, and now, Caraway has thoughtfully raised cookware standards.
Tune in to hear how a top brand like Caraway has become a master at effective bundling. Mark outlines the important factors and complexities to account for as you develop a bundling strategy— and how to work around them.
Join us as we delve into the intricacies of creating a sustainable product bundling strategy.
In this episode, we talk about:
- The easiest way to start your bundling strategy
- The operational considerations of virtual vs. pre-kitted bundling
- How product packaging can affect your bundling strategy
- How to manage bundles from an inventory perspective