Huron: How Vulnerability Makes Your Brand Stronger
Matt Mullenax, co-founder of Huron, reveals how to build a successful business using a customer-first strategy that ensures high customer satisfaction.
In this episode of The Checkout, we sit with Matt Mullenax, co-founder of Huron, a brand dedicated to helping men by offering high-quality personal care products at affordable prices.
His co-founder, Matt Teri, had 20+ years of experience in product development for the world's biggest brands, including The Estee Lauder Company, Tom Ford, and Lab Series
In 2019, Huron's co-founders Matt M and Matt T teamed up to build a best-in-class product, knowing their complementary skills would help them reach their business goals. Matt M. had an up-close-and-personal understanding of the ineffective men’s skincare products available on the market after experiencing severely bad skin growing up and into his professional life.
In this exclusive interview, Matt M reveals how to build a successful business using a customer-first strategy. And how this has allowed them to create a show-stopping product experience that ensures high customer satisfaction.
Catch the conversation wherever you listen to podcasts (Apple, Spotify, Google Podcasts, and more).
In this episode, we talk about:
- The “finish line first” mentality he focuses on to grow Huron’s bottom line
- Pros & cons of focusing on acquisition vs. post-purchase CX
- Huron's #1 strategy to winning customers' trust
- How brand humanization can make consumers gravitate toward your brand
Connect with Matt Mullenax and the Huron team:
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Head of Marketing at Cogsy · Writer and podcaster on personal growth, marketing and tech.
