Jones Road Beauty: The Untold Challenges of Going Viral

April 13, 2022
1 minute

Cody Plofker of Jones Road Beauty shares some of the operational problems that come with going viral, and how they've overcome them.

Meet Cody Plofker, Director of Ecommerce for Jones Road Beauty, a brand founded by the renowned makeup artist Bobbi Brown. Jones Road focuses on clean, strategic, and high-trade formulations.

In this episode of The Checkout, Cody takes us through his journey behind joining the team and his family at Jones Road. He gives us a backstage look at the biggest issues that arise after achieving what many brands look for — going viral on TikTok.

Tune in to our chat about the downside of astronomical growth in a fast-growing brand and some potential solutions for these challenges.

Catch the conversation wherever you listen to podcasts (Apple, Spotify, Google Podcasts, and more).

In this episode, we talk about:

  • An overview of Jones Road Beauty’s origins and journey 
  • An inside look at their biggest challenges and how they've overcome them
  • Different solutions for stockouts 
  • What lies ahead for the brand
  • Why employee wellness is a growing concern among fast-growing brands

Connect with Cody and the Jones Road team:

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