Empower your marketing team to communicate upcoming promotions via a shared, collaborative calendar.Try free
Never run out of stock during your biggest sale of the year – and ensure every marketing event meets or beats your revenue goal.Try free
CEO of Lalo
Cogsy’s marketing events feature tracks the impact of one-off events (like a flash sale that features only a few SKUs) on demand. Meanwhile, growth planning tracks the impact of recurring events (like seasonal Black Friday sale that discounts most of your SKUs) on demand.
You should add one-off, unpredictable marketing events (for instance, a flash sale) to Cogsy’s marketing events calendar. Recurring seasonal events (like your annual Black Friday sale) will automatically be reflected in the growth planning feature and, therefore, should not be added to your marketing calendar.
No – currently, it is not possible to create marketing events retroactively. Cogsy will recognize that any spikes in demand caused by historical marketing events are unusual and will forecast accordingly.
It takes less than 2 minutes for your forecast to update once you add a marketing event to Cogsy.