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VP of operations @ Caraway
Cogsy’s marketing events feature tracks the impact of one-off events (like a flash sale that features only a few SKUs) on demand. Meanwhile, growth planning tracks the impact of recurring events (like seasonal Black Friday sale that discounts most of your SKUs) on demand.
You should add one-off, unpredictable marketing events (for instance, a flash sale) to Cogsy’s marketing events calendar. Recurring seasonal events (like your annual Black Friday sale) will automatically be reflected in the growth planning feature and, therefore, should not be added to your marketing calendar.
No – currently, it is not possible to create marketing events retroactively. Cogsy will recognize that any spikes in demand caused by historical marketing events are unusual and will forecast accordingly.
It takes less than 2 minutes for your forecast to update once you add a marketing event to Cogsy.
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