Why do we exist?
Economies of scale is a great, academic idea that few ever achieve in reality.
Prioritising growth at all costs has seen more brands fail, than the handful of success stories to which we can point.
The truth is that the best Ecommerce brands do not grow blindly. They don't over-extend themselves with unfavourable debt, high CAC and sub-par ROAS in the slight hope that long-term LTV eventually fixes their unit economics.
Instead they keep the various metrics in beautiful tension as they balance growth and risk, immediate priorities and long-term financial reward.
The best Ecommerce brands smartly and proactively navigates the market with a combination of data-driven precision and artist-like creative execution.
They prefer economies of better versus the alternative: gambling on their ability to eventually get the kind of scale that creates escape velocity. (This is akin to only give Van Gogh a single roller brush with which you paint a house's exterior and expecting The Starry Night.)