In your product catalogue, some of your products sell better than others. But you can’t just keep only your bestsellers, because that would mean reduced AOV’s due to a lack of cross- and up-selling opportunities.
What it should mean though is that you should smartly allocate your available capital to have the right amount of stock on hand for the right products. This starts with a clear understanding of how different products should be prioritised.
We created the Inventory Prioritization Matrix to give you a quick overview of how your existing products rank against each other and where you should be investing your capital.